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How do you as a producer grasp the opportunities in a disruptive content industry?

Game-like crash course on key insights taught at world leading business schools.


This 1-day course is aimed at producers and or entrepreneurial television, film and storytelling professionals.

SeriesFILM is a “Reality Show” course putting you at the reins of a fast growing production company. In a flowing, gamified environment you are brought up to speed on the latest business trends and management insights shaping the media landscape.

Teams of three to five participants take leadership roles in a young production company they will run from its way to the first feature film production to a transmedia cross-platform storytelling enterprise. The course will take you through the business side of a company’s building steps, growing pains, financial stress and strategic turnarounds and opportunities you face when operating in the film, TV and media content production industry.
Participants will need to take action while still taking the long view of a disruptively expanding media industry.

Each participant communicates via Internet-connected devices with virtual characters in a vast and diverse virtual eco-system. The participants can view performance and media industry data on their personal web-based dashboards. The participants will also meet real people to negotiate vital aspects of their business through realistic role-plays.

Throughout the course the members of each team will be refining their execution skills alongside the ability to be strategically agile in dynamic and changing situations.
This course will offer unique value to participants by giving them an opportunity to view all elements of a film and media business operation at a high pace. By the end of the day participants will internalize the latest management insights currently taught at the world leading business schools.

You need to bring a tablet or computer to the course.


Adrian Johnson
Adrian Johnson is a technology and media entrepreneur. Since 1993 he has co-founded several companies, including Poptel, Germany's first phone-to-phone Internet telephony service provider (VC-funded and successfully sold in a trade sale); Archimation (www.archimation.com), Germany's first architectural animation and visualisation company; MrFootage (www.mrfootage.com), a web-based film footage library; and Eventival (www.eventival.com), the leading online film festival management system.
Adrian is currently developing SeriesIMPACT (www.seriesimpact.com), an “EdTech" business creating “nextgen" gaming and simulation products for education and training.
At INSEAD Adrian is an Adjunct Professor and teaches the legendary "Your First Hundred Days" (YFCD) MBA/EMBA course in Fontainebleau and Singapore as well as Executive Education programs. Adrian is also a supervisor of final EMBA student projects, and has been teacher, judge and mentor for Startup and Sci-Tech Commercialization Bootcamps. He sits on the INSEAD EMBA Admissions Panel and works with C-suite Executives of multinational corporations on issues such as digital transformation, change management, intrapreneurship and business model creation.
Adrian is British, but spent most of his childhood in Sierra Leone, Kenya and the USA. He studied Electrical Engineering at Imperial College London and earned his MBA from INSEAD.


Johan Sundberg
Johan Sundberg is a film and television executive become entrepreneur. His entry into the film industry was in 1992 when doing Business Affairs for UFA Film & TV in Berlin mainly on financing international co-productions.  Four years later, with the Modern Times Group in Scandinavia he ran the production company Strix TV in Stockholm as well as Modern Cartoons in LA and later headed MTG’s whole division gathering all Scandinavian production companies e.g. Sonet (feature film distribution), Rally TV (adverting film), and Nordic Artists (live events).  After moving to Munich, he worked for Odeon Film AG, a subsidiary of the Bavaria Studios and the upstart, Framepool AG, before founding MrFootage with Adrian Johnson, an online stock footage distribution company he runs today.
Johan has an MBA from INSEAD, a bachelor’s degree in Social Sciences from Uppsala University and is a captain in the Swedish submarine navy. Johan was born in Stockholm, grew up in São Paulo, Brazil and now lives in Starnberg, Germany.